Vanity Country Club is where visionaries converge to craft beauty brands that transcend trends and endure.

Tailored for founders who demand the highest standards in every detail, we are a selective consultancy focused on product development, brand innovation, and retail readiness. Here, we create more than products—we build legacies, shaped by artistry, sophistication, and groundbreaking innovation.

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Led by industry authority Avigon Paphitis as Head of Strategy and Brand, and Lipika Hegde as Head of Innovation and Product Development, our team brings a unique synergy of strategic insight, creative vision, and advanced formulation expertise. Together, we offer unparalleled industry insight and an intimate understanding of what it takes to craft an iconic brand.

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At Vanity Country Club, we reject the convenience of white-label solutions. Our ethos is rooted in true craftsmanship and innovation. We believe founders should own their formulas and control their brand's DNA. We work relentlessly to create bespoke, elevated products that are a direct extension of each founder’s vision—never generic, always exceptional.

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With offices in New York, Melbourne, and India, we serve a global clientele of the highest caliber. Every project is executed with precision and excellence. Join us if you are ready to build a brand that will shape the future of beauty—one that will stand the test of time.

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